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Cool New Media Health Care Advocacy

October 21st, 2009

Yesterday a tool I built for Service Employees International Union went live at http://ticket.seiu.org. The SEIU folks came up with a pretty good idea to take advantage of the Facebook and Twitter status update phenomenon. Instead of pushing out an identical message for supporters to publish, they created a unique number for each visitor and embedded that into the update message about gender discrimination in health care. This way visitors could easily see what number their friend was… with hopes that folks would rush to sign up and get the next number. We also generated a unique image with their number for each visitor for use with Facebook via the power of GD. After the first day we hit nearly 5000 tickets “taken”… don’t really know if that’s good or not, but the concept was pretty nifty. The campaign even got a write up in TechPresident.

Then, unrelated to anything I did, MoveOn released this really great video on the Public Option.

That may be the single best piece I’ve seen on the topic.

probonogeek Politics, Technology

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